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Launches exclusively at Sephora Mexico and expansion into Sephora Canada.
September 17, 2026
By: Lianna Albrizio
Naturium, a brand from Happi Top 50 Company ELF Beauty, is expanding with Sephora across Canada and Mexico, bringing its biocompatible skincare to new consumers across North America.
Delivering affordable luxury for face and body, the brand makes its official debut in Mexico exclusively in Sephora Mexico stores and on Sephora.com.mx, while broadening its Canadian retail footprint online and in Sephora Canada stores nationwide.
“To see Naturium continue to grow and reach new markets is incredibly meaningful to us,” said Suzanne Pengelly, president of Naturium. “We have been working to expand Naturium’s retail presence internationally and getting the best of Naturium into more hands. We’ve built Naturium around products people genuinely love making part of their everyday routines, and we can’t wait for even more consumers to discover them.”
At Sephora Canada and Sephora Mexico, consumers can find an assortment of Naturium’s bestselling skincare and body care formulas, including:
Glow Getter Multi-Oil Hydrating Body Wash – a best-selling vanilla-coconut body wash that delivers a multi-oil glow.
Glow Getter Multi-Oil Body Butter – a fast-absorbing body butter in vanilla-coconut includes 81% multi-oil complex for glowing, replenished and firmer-looking skin.
Multi-Peptide Moisturizer – a clinically-proven moisturizer that improves wrinkles and hydration in 100% of consumers and firmness in 97% of consumers.
Vitamin C Complex Serum – gold stabilized vitamin C delivered in a biocompatible, pH-balance suitable for all skin types.
To celebrate its launch in Sephora Canada, Naturium is rolling out a brand campaign across Canada featuring its Canadian community and their love of skincare, including partnerships with creators that are long-time brand fans, and have championed Naturium for years.
The brand will also host an experiential activation on Sept. 12 in Toronto at The Well featuring product education, customized skincare routines and gifting.
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